The global digital content creation market is expected to grow at a significant rate owing to the extensive usage of social media. Social media sites such as Twitter, LinkedIn, and Facebook are expected to register impressive demand for digital content across the world. A report by Fortune Business Insights, titled “Digital Content Creation“ Market Size, Share and Global Trend by Context (Textual, Graphical, Video, Audio), Deployment (Cloud, On-premise), Industry Vertical (Retail & E-commerce, Government, Automotive, Healthcare & Pharmaceutical, Media and Entertainment, Education, Travel & Tourism), and Geography Forecast till 2027” offers valuable insights into factors enabling growth in the global market.
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Key Market Driver – As lower data storage costs and rise of e-commerce business platform
Key Market Restraint – Huge cost associated with the regular services
Digital content creation involves the process of developing ideas and collecting relevant information from different media channels to get specific content. This information is available in several forms such as audio, text, graphics, images, and animation. Fortune Business Insights, as per the wide availability, predicts the market to grow in the coming years.
Top Players List:
- Quark Software Inc.
- Adobe Systems Incorporated
- Corel Corporation
- Integra Technologies Pvt. Ltd.
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1. By Context
2. By Deployment
3. By Industry Vertical
- Retail & E-commerce
- Healthcare & Pharmaceutical
- Media and Entertainment
- Travel & Tourism
4. By Geography
- North America (the USA and Canada)
- Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
- Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
- Latin America (Brazil, Mexico and Rest of Latin America)
- Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
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Key Industry Developments
- June 2015: Magisto Ltd. introduced Magisto’s Emotion Sense Technology (EST), uses AI based processing thats enables users to turn their gallery of images and video into high quality movies with Hollywood style suspense. EST help to improve content auditing by providing flexibility, scalability, cost-effectiveness, and massive processing power.
- July 2017: Acrolinx GmbH, provider of AI software for enterprise digital content creation announces majority acquisition of Genui GmbH to further drive global expansion of global digital content creation market. Acrolinx GmbH’s AI software platform that uses a unique linguistic mechanism to “read” content and provide immediate guidance and powerful algorithm to make it more effective.
An Overview of the Impact of COVID-19 on this Market:
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
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