There’s a more lasting significance to the Ford Mustang Mach-E, moreover the obvious takeaways — battery energy and Ford Motor Co.’s daring to place the Mustang identity on an electric car.
Notably, the Ford Mustang Mach-E is the forefront of a brand new era of Internet connectivity for Ford, giving the automaker the power to carry out so-referred to as over-the-air software updates, without requiring a visit to a dealership.
“Our connectivity funding goes to take this automotive enterprise to the following stage,” mentioned Ford government Marion Harris, on the Deutsche Bank 2019 AutoTech Conference in San Francisco, on Dec. 10.
Along with distant software program updates, enhanced connectivity would sooner or later enable Ford to monitor actual-world car efficiency intently, doubtlessly all the best way all the way down to particular person elements.
Ford might use that knowledge to study which options clients really use probably the most — or the least — to assist inform selections for future fashions. The corporate might additionally warn clients of service necessities earlier than components truly fail. Ford may additionally use the info to enhance the design of the latest elements going ahead, Harris mentioned.
That’s not only for the Mustang Mach-E, however for all future fashions within the U.S. lineup, as extra new autos are launched, and current fashions are redesigned, Harris stated.
Harris, the president and CEO of captive finance firm Ford Motor Credit Co. He represented Ford on the AutoTech Conference as a result of previous to becoming a member of Ford Credit, which took impact Nov. 1, he was vice president answerable for Ford’s Mobility Business Group.
Web connectivity isn’t new. In actual fact, Ford’s U.S. lineup is already approaching 100% connectivity; however, to this point, its use is usually restricted to infotainment capabilities, Harris stated.
“Connectivity is a recreation changer for our business,” he stated. “It permits us to replace options, whereas fixing bugs, and clients don’t have to return to dealerships, which reduces prices and drives buyer satisfaction.”