Neon leisurewear with topped trainers and glowing yellow laces opened American designer Tommy Hilfiger’s newest show Sunday, a partnership with Formula 1 champion Lewis Hamilton and singer H.E.R. that put sustainability on front.
Hilfiger took over London’s Tate Modern, the former riverside energy station that’s now a recent gallery, to present the street fashion-inspired collection of unisex designs plus his formal Hilfiger clothes for women and men.
The show, which featured supermodels Naomi Campbell and Jodie Kidd, in addition to models of numerous sizes and shapes, and accompanied by a live band that rapped, sang, and played a steelpan, was bolstered by environmental sustainability, stated Hilfiger.
Also speaking ahead of the event, Hamilton stated he hoped other luxurious brands would observe Hilfiger’s lead and improve their sustainability outline.
As for his Spring 2020 collection for women and men, Hilfiger described it as mixing rock with East Coast prep.
Navy and white designs highlighted fragments of the U.S. flag, alongside oversize duffel bags and quirky jewelry.
The show was a “see now, buy now” occasion – a trend in the fashion sector that sees labels make outfits displayed in catwalk shows accessible to customers to buy immediately.
The Hilfiger brand, owned by trend large PVH, is likely one of the best-identified names in the U.S. attire business, with over 1,600 stores in the Americas, Europe, and Asia.